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MKT-BSBA - Marketing, B.S.B.A.

Program Long Title

Marketing, B.S.B.A.




The marketing major is created to provide students with a broad understanding of the factors and activities involved in the product management, distribution, promotion, and pricing processes. The major prepares students for careers in product and brand management, sales, advertising, retailing, industrial marketing, marketing research, customer service, and physical distribution. The curriculum is designed to include a comprehensive study of manufacturers, wholesalers, retailers, small businesses, service firms, and non-profit organizations.